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However, use these sparingly so that your mailing does not appear dubious or be declared as spam. 9. Just Smile As the saying goes: “A picture is worth a thousand words”. You can also use this in your subject line. Emojis initially attract attention and the small images can be used to convey emotions quickly and easily. However, these should not be used arbitrarily, but should be related to the topic, e.
As the leaves fall, so do the prices . Use a maximum of 2-3 emojis, otherwise Chinese Singapore Phone Number List it will quickly appear dubious. On some occasions or in certain industries it should be avoided entirely. Here, smilies and the like can be viewed as dubious and inappropriate. If you are not sure whether emojis will be well received by your target group, it is best to send several split mailings.
When it comes to symbols, depending on the target group, attention should also be paid to the cultural background, as there may be a different meaning behind them. This way you avoid unnecessary misunderstandings. And important: on different clients, as not all emojis are suitable for use in the subject. You can simply copy emojis into your subject line.
In our blog post “ Emojis – More emotions for email marketing ” you will also find all the common smilies and symbols well sorted. 10. Use pre-headers The pre-header is an addition to the subject line and is displayed in many email clients. Apps for mobile devices in particular support the display of the pre-header. Therefore, the pre-header and subject line should never be the same, but rather the pre-header should be used as a useful addition to the subject.
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