That’s customer-centric marketing in action, and hot damn—it’s a beautiful thing to see. 2. Shopify Landing page example from Shopify. Click to see the whole thing. Best practice to steal: Make the first step as easy as possible When qualifying B2B leads, it can be tempting to ask them every possible question your sales team could possibly want to know about. “What’s your name? What’s your phone number? How big is your company? How old were you when you stopped wetting the bed?” It’s enough to make anyone want to click away.
(And not just because I wet the bed until the third grade.) This example Denmark WhatsApp Number Data from Shopify proves that sometimes less is more. Rather than scare people away with a big ol’ form of questions on the landing page, they make it as easy as pie to get started with a free trial. All you gotta do is enter your email address and—woah, that’s it. If cutting down on your form fields makes you nervous, keep in mind that there will still be time to collect more info from your leads later in the sales process.
This landing page just helps to get their foot in the door. 3. B2B Quotes. Click to see the whole thing. Best practice to steal: Get as specific as possible with your CTA So many B2B landing pages have the exact same CTA buttons. “Get Started,” “Start Your Free Trial,” and “Request a Consultation” are some of the most popular ones that I’ve come across. And while these can work well sometimes—they’re not always the best option.
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